Building link popularity is one of the key components to a strong SEO strategy. Building strong link popularity can be achieved with very little marketing or technical experience. Here are four basic, but critical things to consider before diving in to building link popularity as an SEO strategy.
One of the most underutilized, yet highly impactful, SEO strategies is optimizing your internal links and site navigation. An easy and effective way to do this is to use targeted keywords within the link text and navigation throughout a web site or blog. Like so many SEO tactics, this simple improvement will make a big impact on your overall SEO efforts, and help boost your search engine rankings by enhancing search engine crawlability, sculpting page relevancy, and controlling content theming.
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