Are you using best practices in your Paid Search Marketing strategy? The SEO Rapper (AKA Poetic Prophet) tells you what you need to know in his rap video “Paid Search 101″. You probably won’t see him on MTV, but he’s well known in the SEO community.
One of the most underutilized, yet highly impactful, SEO strategies is optimizing your internal links and site navigation. An easy and effective way to do this is to use targeted keywords within the link text and navigation throughout a web site or blog. Like so many SEO tactics, this simple improvement will make a big impact on your overall SEO efforts, and help boost your search engine rankings by enhancing search engine crawlability, sculpting page relevancy, and controlling content theming.
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